Advertising Guidelines
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Aviva's Advertising Guidelines contain valuable information and instructions on how to submit your advertising material for review. The advertising submission checklists will help you validate your material against Aviva's guidelines and help minimize the need for revisions.
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In addition to guidance on general requirements and prohibitions, you will find information on (1) words and phrases to avoid with suggested alternatives, (2) a list of professional designations that are approved or prohibited by Aviva for use in conjunction with the sale or attempted sale of its products, and (3) an Appendix that summarizes some key state-specific rules and requirements for advertising.
Click here to view the guidelines.
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