Aviva's reputation as a strong, financially stable company has drawn praise from leading agencies specialized in rating insurance companies. The ratings underscore that Aviva's business is performing well, and reflect the company's ability to meet ongoing insurance policy and contract obligations to its customers. Use this new brochure to help your clients learn more about who rates Aviva and what the ratings mean in general.

Aviva plc is over 300 years old.

Aviva plc is the 6th largest insurance group in the world. 

Aviva is the nation's number one provider of fixed indexed life and annuities.

Snapshot of Aviva's History.

Aviva Life and Annuity company is one of only 11 life and health insurers to carry an A rating continuously for at least the past 75 years.

Aviva Life and Annuity company is committed to financial strength and strong capital position.  

The Guide provides an overview of basic market conduct and compliance information as well as links to certain key Guideline documents.

Aviva's Advertising Guidelines contain valuable information and instructions on how to submit your advertising material for review. The advertising submission checklists will help you validate your material against Aviva's guidelines and help minimize the need for revisions.

In addition to guidance on general requirements and prohibitions, you will find information on (1) words and phrases to avoid with suggested alternatives, (2) a list of professional designations that are approved or prohibited by Aviva for use in conjunction with the sale or attempted sale of its products, and (3) an Appendix that summarizes some key state-specific rules and requirements for advertising.